Monthly Archives: May 2010

Lightweight business models are a natural concomitant of lightweight programming and lightweight connections. The Web 2.0 mindset is good at changes in cost (O’Reilly, 2005). Lightweight models and cost-effective scalability is being used to reduce traditional web costs and risks. … Continue reading →

The Long Tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a “normal” or Gaussian distribution (Wiki, 2010). For instance, we used characters actually not too … Continue reading →